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- 📜 The ten commandments of policy impact
📜 The ten commandments of policy impact
What we at Cast from Clay have learned after twenty five Policy Unstuck interviews.
Tom Hashemi
January 16th, 2025
At the start of this year, I sat down with my colleagues Natallia and Johnny, and we took the lessons that we had learned from this interview series and combined it with our policy communications experience. We’ve called it the Ten Commandments for Policy Impact.
Rather that dictating how to do things, we thought it more helpful to identify the questions that you need to ask - and ensure you have good answer to - as you are planning a policy campaign. In this newsletter we’re sharing the first five sets of questions from this list.
I hope it’s useful,
Tom
1. Be clear what you want to achieve, define it tightly, and ensure you have the internal ability to deliver on it.
Is your policy goal Specific, Measurable, Achievable, Relevant, and Time-bound (SMART)?
How can you prioritise this work? What do you have to say ‘no’ to in order to achieve your objective?
Is your wider organisation bought into this goal? If not, why not? What can you do to bring them onboard?